5 Amazing ways to improve your website architecture

5 Amazing ways to improve your website architecture

Website architecture is an important thing playing a decisive role in terms of deciding your website rankings. After all, the way in which the information and pages on your website are structured does matter.

But how do you improve your website architecture? And, how do you ensure that your website rankings don’t degrade due to the poor website architecture? This blog by Pat’s Marketing, a top-notch SEO company in Toronto, is about to answer all of these questions.

What is website architecture?

The way in which the entire information and all the pages on your website are structured and linked to each other is termed website architecture.

In other words, website architecture defines the entire flow of your website data. The structure of your website should be such that it helps the search engine crawlers to figure out the relationship between different pages on your website.

Importance of website architecture

So, what makes the website architecture so important? A perfect website architecture implies the perfect optimization of your content. By keeping everything organized on your website, you make it easy for the crawlers to understand your website, and hence index all of your content on your website.

When your website architecture is up to the mark, it would make it easy for the visitors to find content on your website, and hence, it would directly increase your website traffic, and eventually sales.

How do improve your website architecture?

Now, how do you improve your website architecture? How do you ensure that everything on your website is well-organized easily findable? Our SEO agency in Toronto answers these questions efficiently below. Read them out.

1) Optimizing the URL of your website: Ensuring that your URL structure is up to the mark and well-organized is one of the best ways to ensure that the content on your website stays organized.

Make sure that the URL on your website is clean and quite simple. Avoid all sorts of jargon and complexities at all.

For instance, the URL of your website can be www.website.com. Then, you can keep on adding further categories like www.website.com/category. To add sub-categories, you can keep the URL as www.website.com/category/subcategory. Noticed, how simple the URL structure seems?

You can see any popular brand doing excellent in their online marketing, and you will notice that the URL of their website is perfectly optimized and simple.

Also, ensure that you stay within the rules or say you follow the best practices while setting up the URL of your website. For instance, try keeping the website URL to less than 130 characters. Also, ensure that the URL of your website clearly explains your brand.

You can use keywords in the URL of your website, but ensure that you don’t overuse them by any means.

2) Keep the Navigation Simple: Poor navigation of a website is one of the most common reasons for people leaving your website, and most probably never landing on it again. What makes navigation poor? Most of the time, it’s complexities.

Ensure that you don’t make the users feel overwhelmed by including unnecessary things on your website. The simpler your navigation bar is, the easier it will be for the users to find content on your website, and hence stay on the same.

The complex navigation bar will simply make your website visitors overthink about finding what they want, and eventually turn them off. Hence, ensure that complex things stay away from your website at all.

3) Using breadcrumbs: Breadcrumbs are another reliable way of displaying your website architecture. Firstly, what do the breadcrumbs mean?  Breadcrumbs are navigation links on your website that help the users to know their position along with figuring out how far they are from the home page of your website.

The presence of the breadcrumbs on your website validates the top-notch quality of your website architecture, which necessitates their presence on your website.

You can notice any top brand doing great with their online presence, and you will see that they have efficiently used breadcrumbs on their website.

4) Strategize the internal linking part efficiently: Internal linking implies connecting your website pages. The way in which the pages of your website are connected to each other matters a lot when it comes to website architecture.

Hence, ensure that you strategize the internal linking of your website efficiently, and don’t mess with it all. Efficient internal linking can really boost the visibility of your website pages, and hence increase the website traffic to eventually increase sales.

When you strategize your internal linking part, ensure that consider both, long-tail keywords and anchor text. Numerous digital marketers neglect long-tail keywords, which is a costly mistake they make.

5) Using the Canonical Tags: Canonical tags are often thought of something advanced, but they aren’t as tough to understand and deal with as they are thought of. Using canonical tags helps your website architecture in numerous ways.

These tags significantly reduce the chances of duplicate content on your website, which is a major benefit when it comes to improving your website architecture.

Canonical tags have been an important way of improving the website architecture, and sadly, they are often ignored. The consequences of duplicate content are often bad, and it significantly degrades the quality of your website architecture. Hence, staying away from the same is always better, and using the canonical tags is one of the best ways to do so.

Website Architecture – Frequently Asked Questions

Checkout some of the commonly asked questions about website architecture below.

1) How do you define a good website architecture?

When your website is easy to navigate, you can say that it has a good website architecture. Also, a website with a simple URL, categories, adequate internal links, sitemaps, etc. is some of the major aspects of a website with good website architecture.

2) How to structure my website?

Firstly, begin with the content on your website. Keep it organized and ensure that the URL of your website is simple. With the website, it’s all about keeping things simple. The more you keep things simple, the more organized your website will look.

3) How do I figure out if my website architecture isn’t up to the mark?

If the navigation on your website is poor, if the URL you have used on your website is a bit complex to understand, and if your website isn’t inviting a lot of traffic, you might want to re-check your website architecture.

We hope that all your questions about the website architecture are now answered. If you still have any doubts, or if you are looking to improve your website SEO, you can count on our website designers in Toronto to do the job right for you. We ensure that you get the best website designing services and hence completely eliminate the need for worrying about the website architecture. To reach out to our SEO experts, and get your website designed by the best, connect with us now.