Welcome to Pat’s Marketing, your trusted PPC Agency in Toronto with 15+ years of invaluable experience. We specialize in Google Pay Per Click (PPC), commonly known as Google Ads – a powerful online advertising platform. Google Ads allows businesses to display ads on Google’s search engine results and partner websites, with the unique feature of paying only when ads are clicked. As a Toronto PPC Management agency with Google Partner status, we offer comprehensive PPC management services, leveraging the precise targeting options and detailed analytics provided by Google Ads. With the flexibility to adjust campaigns in real-time, our goal is to help businesses drive traffic, increase sales, and achieve their marketing goals with fast and affordable results. Partner with us at Pat’s Marketing for expert PPC services and to maximize your online success.

How can Pay Per Click help your business?

Google Pay Per Click (PPC), also known as Google Ads, is a popular choice for online advertising for several reasons:

PPC Service Toronto
  1. Immediate Visibility: PPC ads can appear on Google search results and partner websites almost instantly, providing immediate visibility and business.
  2. Targeted Advertising: Advertisers can precisely target their audience by choosing specific keywords, demographics, locations, Ad times, and more. This ensures that ads reach the most relevant audience.
  3. Control Over Budget: With PPC, you set your budget, and you can adjust it at any time. This flexibility allows for cost-effective advertising and prevents overspending.
  4. Measurable ROI: Google Ads provides detailed analytics and conversion tracking, allowing you to measure the return on investment accurately. You can see which ads are performing well and where improvements are needed.
  5. Pay For Clicks or Calls: Google only charges you for clicks to your website or calls to your business. This means you only pay for relevant interactions with your business and not otherwise.
  6. Competitive Advantage: PPC allows your ads to appear at the top of search results, giving you an edge over competitors.
  7. Adaptability: You can quickly modify your ad campaigns to respond to changing market conditions, promotions, or audience behavior.
  8. Allows for Fair Competition: Pay Per Click (PPC) levels the playing field in online advertising, enabling smaller businesses to compete fairly with larger brands. By bidding on specific keywords and optimizing ad campaigns, smaller companies can target niche audiences effectively. This fair competition in the digital realm allows for increased brand visibility and the potential to outperform larger competitors, emphasizing the value of smart PPC strategies for businesses of all sizes.
  9. Wide Range of Ad Formats: Google Ads supports various ad formats, including text ads, image ads, video ads, and shopping ads, providing flexibility for different marketing goals.
  10. Global Reach: Google is the most widely used search engine globally, making Google Ads an excellent platform for reaching a global or local audience.

Google Ad Campaign Types


Search Ads

Google Search Ads are text-based advertisements that appear at the top of Google’s search results when users enter relevant queries. Advertisers bid on specific keywords and pay only when a user clicks on their ad. This highly targeted and cost-effective advertising method can drive immediate, relevant traffic to websites, making it a vital tool for online marketing campaigns.

Local Service Ads

Local Service Ads

Local Service Ads (LSA) or Google Guaranteed is a Google Ads feature that provides businesses offering local services with a trusted badge. It showcases a green checkmark, indicating Google’s verification of the business’s legitimacy and the quality of its services. This assurance can significantly boost a business’s credibility and attract more customers seeking local services, such as plumbers, electricians, or locksmiths.

Google YouTube Ads

YouTube Ads

YouTube Ads are video-based advertisements that play before, during, or after YouTube videos. They offer a dynamic way to reach a vast and engaged audience, with options like skippable ads and non-skippable ads. Advertisers can target users based on various demographics and interests, making YouTube Ads an effective tool for video marketing and brand exposure.

Performance Max Ads Google AI

Performance Max Ads

Performance Max Ads harness the power of AI to automatically optimize ad placement and distribution across Google’s network. Through machine learning and data analysis, they ensure your ads reach the most receptive audience, driving conversions efficiently across various Google platforms like Search, Display, and YouTube. This AI-driven approach maximizes the impact of your advertising efforts while reducing manual intervention.

Display & Remarketing Ads

Display & Remarketing Ads

Google Display Ads are visual, image-based advertisements that appear on a vast network of websites and apps referred to as Google Display Network. Remarketing Ads, on the other hand, target users who have previously visited your website, displaying tailored ads to re-engage and convert them. Together, these ad types provide a comprehensive approach to online advertising, combining brand exposure and customer re-engagement.

Google Ad Shopping

Shopping Ads

Google Shopping Ads are a powerful tool for e-commerce websites. They display product images, prices, and store information directly in Google search results, allowing users to compare products at a glance. This format enhances the visibility of your products and drives qualified traffic, making it an essential component of e-commerce advertising strategies.

What’s included in PPC Management?

PPC Management Company
  • Client & competition research to come up with a PPC strategy
  • Keyword research & campaign setup (or re-setup in case of an existing account)
  • Google Ads Management and/or Bing PPC campaign management from start to end
  • All PPC accounts are supervised by the company owner! You directly work with the owner not a sales rep.
  • Click fraud tracking & automatic blocking
  • Campaign monitoring, optimization & pro-active recommendations
  • Landing page changes
  • Reporting once per month (Keyword, Budget, Geographical click distribution)
  • Email / Phone support with monthly catch up meeting
  • You have complete ownership of your Google Ads account
  • Flat Management Fees not a percentage of your budget.
  • Complete transparencyWe place your card directly on Google so you are only billed for what you consume.

Popular PPC FAQs

You can generate business relatively quickly with PPC (Pay-Per-Click) advertising, often within days or weeks. It depends on factors like campaign type, budget, keyword competition, and ad effectiveness. A well-optimized campaign with a sufficient budget can yield fast results, driving traffic and conversions to your website.

PPC budgets vary widely depending on your industry, competition, and goals. Talk to our PPC Consultants who can give you the average cost per clicks for your target keywords & market and also offer advise on monthly budget.

PPC can be an effective marketing channel for businesses of all sizes. We have used PPC for a wide range of small businesses and have seen succesful results & ROI.

PPC (Pay-Per-Click) advertising costs can vary widely. It can be costly if you compete in highly competitive industries, bid on popular keywords or bid for higher Ad positions. However, you have control over your budget and can set limits to manage costs effectively, making PPC adaptable to your financial resources and goals.

There are many aspects involved in running a profitable Pay Per Click campaign. Factors include a conversion targeted website, choosing the right keywords, bidding strategy, budget, conversion tracking, writing an effective Ad copy, and much more.

We offer detailed reports on key metrics such as click-through rates, conversion rates, return on ad spend (ROAS), and overall campaign performance. We provide professional custom monthly reports using Google Looker studio. Using the report link, you can also get Google Ads reports for any time period dynamically.

Get Personalized Advice from Our PPC Agency

If you haven’t tried Pay Per Click for your business, or have tried it yourself or have tried working with other PPC agencies and failed, definitely reach out to us! There are many pseudo-marketers like college kid turned marketing guy or basement graphic designer turned marketing expert or even monster digital marketing companies who treat you like a number. So give Pat’s Marketing a call – 1-888-488-7287 and see the difference we can make for your business.

Popular search terms: google ads management services, google ad manager, adwords ppc manager, google adwords agency, ppc agency toronto, ppc management services toronto, ppc management toronto.

10 Reasons to Choose Us?

15+ years of experience

Google Partner

80-90% Client Retention Rate

Get Up to $600* in Google Ad Credit

3-4 Years Avg Work Relationship

Transparent Pricing

ROI Focused Marketing (2-10x)

No Contracts

Top-rated by Clients

Flat Rate Monthly Pricing

*Ad credit subject to fulfillment from Google.

Customer Reviews

Tara O'Donoghue
Tara O'Donoghue
I have a website that has been constructed to my needs and wants. It's important to me that a website is functional and professional, I received this. The process was timely as I am a perfectionist but everything I asked for was granted. I am very happy with my website and also use this service for SEO
White Lace Bridal Couture
White Lace Bridal Couture
Pat's marketing has been super AMAZING to work with! Abhi is so kind and patient and has really understood our vision when it came to our website design. He went above our expectations. I highly recommend this amazing team!
Soham B
Soham B
I highly recommend their services. They have managed to get our business to the first page of goggle organically in under 6 months.
Domenic Giambattista
Domenic Giambattista
Had a great experience with Abhi and his team. Very helpful and professional. They designed our website from start to finish in a timely manner! Wonderful to work with! Highly recommend!
Bill Boom
Bill Boom
I have been using Pat's Marketing for years for my carpet cleaning company. Abhi Patel is very professional at designing web sites as well as SEO optimization. He has always been very responsive to any questions or changes I have made to my sites. I would highly recommend Pat's Marketing to anyone looking for a Professional Marketing company.
Rohan Sharma
Rohan Sharma
Abhi has been a great help in setting up our SEO and marketing plan on google and other platforms. I really recommend using his services including website designing.
Abhi at Pat's Marketing helped me to redesign our website. Concept & design of website is excellent. We are getting lot of online inquiries from the website & also we are on top on google when searched in local area. I highly recommend Pat’s marketing for business website design and online marketing.
Shraddha Patel
Shraddha Patel
Thanks Pat's Marketing team for creative and beautiful website design. They researched various food recipe websites and came up with a targeted, attractive and delicious looking website for my recipe blog/website. They are experienced, detailed oriented and very professional. Further we hired Pat's Marketing for website SEO. They are hands down #1 Toronto SEO Consultant with up to date knowledge & technical skills. Their SEO services are very reasonably priced and effective. I highly recommend Pat's Marketing to any business looking for a website and SEO services.
Adrian Gerlak
Adrian Gerlak
I've been advertising with Pat's Marketing for quite a few years now, and I can tell you that Abhi gets his job done. Thank you Abhi and keep it up.
Neha Sawhney
Neha Sawhney
Abhi has been doing my SEM for a few months now and he has been very patient with my questions (as I knew nothing about SEO/SEM) before starting the process. I’m glad that he gave me the right advice, explained the process and steps well and started generating leads within the first 2 months of starting the campaign that too with a brand new site. Highly recommended!

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