Welcome to Pat’s Marketing, your trusted PPC Agency in Toronto with 15+ years of invaluable experience. We specialize in Google Pay-Per-Click (PPC) advertising, a highly effective strategy that allows businesses to appear in Google search results and partner websites—paying only for actual clicks. As a Google Partner PPC agency in Toronto, we provide end-to-end PPC management services, leveraging precise audience targeting and real-time campaign adjustments to maximize traffic, leads, and sales. With the flexibility to adjust campaigns in real-time, our goal is to help businesses drive traffic, increase sales, and achieve their marketing goals with fast and affordable results.
Partner with Pat’s Marketing today—a top-rated PPC management company in Toronto—and take your business to the next level.
How can Pay Per Click Marketing help your business?
Google Pay Per Click (PPC), also known as Google Ads, is a popular choice for online advertising for several reasons:
- Immediate Visibility: Google PPC ads can appear on Google search results and partner websites almost instantly, providing immediate visibility and business.
- Targeted Advertising: Advertisers can precisely target their audience by choosing specific keywords, demographics, locations, Ad times, and more. This ensures that ads reach the most relevant audience.
- Budget Control: PPC allows full control over your budget—you decide how much to spend and can adjust anytime to optimize performance. Set a budget that fits your business needs and adjust it anytime to optimize your PPC marketing strategy.
- Measurable ROI: Google Ads provides detailed analytics and conversion tracking, allowing you to measure the return on investment accurately. You can see which ads are performing well and where improvements are needed.
- Pay For Clicks or Calls: You only pay when potential customers click your ad or call your business, ensuring that your budget is spent on real interactions.
- Competitive Advantage: With PPC, your ads can dominate search results, helping you outperform competitors and capture high-intent customers.
- Adaptability: You can quickly modify your ad campaigns to respond to changing market conditions, promotions, or audience behavior.
- Allows for Fair Competition: Pay Per Click (PPC) levels the playing field in online advertising, enabling smaller businesses to compete fairly with larger brands. By bidding on specific keywords and optimizing ad campaigns, smaller companies can target niche audiences effectively. This fair competition in the digital realm allows for increased brand visibility and the potential to outperform larger competitors, emphasizing the value of smart PPC advertising strategies for businesses of all sizes.
- Wide Range of Ad Formats: Google Ads supports various ad formats, including text ads, image ads, video ads, and shopping ads, providing flexibility for different marketing goals.
- Global Reach: Google is the most widely used search engine globally, making Google Ads an excellent platform for reaching a global or local audience.
Google Ad Campaign Types
Search Ads
Google Search Ads are text-based advertisements that appear at the top of Google’s search results when users enter relevant queries. Advertisers bid on specific keywords and pay only when a user clicks on their ad. This highly targeted and cost-effective advertising method can drive immediate, relevant traffic to websites, making it a vital tool for online marketing campaigns.
Local Service Ads
Local Service Ads (LSA) or Google Guaranteed is a Google Ads feature that provides businesses offering local services with a trusted badge. It showcases a green checkmark, indicating Google’s verification of the business’s legitimacy and the quality of its services. This assurance can significantly boost a business’s credibility and attract more customers seeking local services, such as plumbers, electricians, or locksmiths.
YouTube Ads
YouTube Ads are video-based advertisements that play before, during, or after YouTube videos. They offer a dynamic way to reach a vast and engaged audience, with options like skippable ads and non-skippable ads. Advertisers can target users based on various demographics and interests, making YouTube Ads an effective tool for video marketing and brand exposure.
Performance Max Ads
Performance Max Ads harness the power of AI to automatically optimize ad placement and distribution across Google’s network. Using machine learning and real-time data analysis, they ensure your ads reach the most receptive audience, driving conversions efficiently across various Google platforms like Search, Display, and YouTube. This AI-powered approach optimizes ad spend and maximizes performance with minimal manual effort.
Display & Remarketing Ads
Google Display Ads are visual, image-based advertisements that appear on a vast network of websites and apps referred to as Google Display Network. Remarketing Ads, on the other hand, target users who have previously visited your website, showing customized ads that encourage return visits and conversions. Together, these ad types provide a comprehensive approach to online advertising, combining brand exposure and customer re-engagement.
Shopping Ads
Google Shopping Ads are a powerful tool for e-commerce websites. They display product images, prices, and store information directly in Google search results, allowing users to compare products at a glance. This format enhances the visibility of your products and drives qualified traffic, making it an essential component of e-commerce advertising strategies.
What’s included in our PPC Management Services?
- In-depth client and competitor research to develop a data-driven PPC strategy
- Keyword research & campaign setup (or re-setup in case of an existing account)
- Comprehensive Google Ads and Bing PPC campaign management, from setup to ongoing optimization
- All PPC accounts are personally overseen by the company owner, ensuring expert guidance and direct collaboration—no sales reps involved.
- Advanced click fraud detection and automatic blocking to prevent wasted ad spend
- Campaign monitoring, optimization & pro-active recommendations
- Landing page optimizations to improve conversions and ad relevance
- Reporting once per month (Keyword, Budget, Geographical click distribution)
- Email / Phone support with monthly catch up meeting
- You have complete ownership of your Google Ads account
- Flat Management Fees not a percentage of your budget.
- Complete transparency…We place your card directly on Google so you are only billed for what you consume.
Popular PPC FAQs
How long does it take to see results from a Google Ads campaign managed by your PPC experts?
Our PPC Experts in Toronto can help you generate business relatively quickly with PPC (Pay-Per-Click) advertising, often within days or weeks. It depends on factors like campaign type, budget, keyword competition, and ad effectiveness. A well-optimized campaign with a sufficient budget can yield fast results, driving traffic and conversions to your website.
How much should I budget for PPC advertising?
PPC budgets vary widely depending on your industry, competition, and goals. Talk to our Toronto PPC Consultants, who can provide insights on the average cost per click for your target keywords and market, as well as advise on an optimal monthly budget.
Is PPC suitable for small businesses?
PPC can be an effective marketing channel for businesses of all sizes. We have used PPC for a wide range of small businesses and have seen succesful results & ROI.
Is Pay Per Click (PPC) costly?
PPC (Pay-Per-Click) advertising costs can vary widely. It can be costly if you compete in highly competitive industries, bid on popular keywords or bid for higher Ad positions. However, you have control over your budget and can set limits to manage costs effectively, making PPC adaptable to your financial resources and goals.
Why Do You Need To Hire A Pay Per Click Management Company?
There are many aspects involved in running a profitable Pay Per Click campaign. Factors include a conversion targeted website, choosing the right keywords, bidding strategy, budget, conversion tracking, writing an effective Ad copy, and much more.
What reporting and analytics does your pay per click agency provide?
We offer detailed reports on key metrics such as click-through rates, conversion rates, return on ad spend (ROAS), and overall campaign performance. We provide professional custom monthly reports using Google Looker studio. Using the report link, you can also get Google Ads reports for any time period dynamically.
How can I get started with your PPC services?
Getting started is easy! Contact us to schedule a consultation where we’ll discuss your goals, analyze your current advertising efforts, study your search market opportunity, and outline a customized PPC strategy for your business. We’ll guide you through each step to ensure a smooth and effective launch.
How do I know if PPC will work for my business?
PPC is ideal if you want immediate results, targeted reach, and control over your advertising spend. It’s particularly useful for businesses in competitive industries or those looking to complement organic search efforts. We can help assess your business goals and competitive landscape to determine if PPC is a good fit.
What is your process for creating and managing a PPC campaign?
Our process includes understanding your business goals, conducting thorough keyword research, designing compelling ad copy, setting up and configuring your campaigns, and continuously optimizing them based on performance data. We provide regular reports and insights to keep you informed.
What makes your PPC agency stand out from others in Toronto?
Our PPC agency has been delivering exceptional results right from the manual CPC bidding days to the latest AI powered Google Ads. With our combined 15+ years of experience, our team has great insights on what Google bidding strategies work and deliver a positive ROI. We can help you design and structure your Ads into campaigns & Adgroups, choose a bidding strategy that will work for your business and also help you systemically scale your Ads to perform consistently with a positive ROI without burning out cash. Bring our expertise to your team and make your business more successful.
Stop Wasting PPC Budget! Hire a Top Toronto PPC Service & Google Partner
If you haven’t tried Pay Per Click for your business, or have tried it yourself or have tried working with other PPC agencies in Toronto and failed, definitely reach out to us! There are many pseudo-marketers like college kid turned marketing guy or basement graphic designer turned marketing expert or even monster digital marketing companies who treat you like a number. So give Pat’s Marketing, a leading PPC company in Toronto, a call at 1-888-488-7287 and see the difference we can make for your business.
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Why Choose Our PPC Agency in Toronto?
15+ years of experience
Google Partner
80-90% Client Retention Rate
Get Up to $600* in Google Ad Credit
3-4 Years Avg Work Relationship
Transparent Pricing
ROI Focused Marketing (2-10x)
No Contracts
Top-rated by Clients
Flat Rate Monthly Pricing
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