Welcome to Pat’s Marketing, your trusted PPC Agency in Toronto with 15+ years of invaluable experience. We specialize in Google Pay Per Click (PPC), commonly known as Google Ads – a powerful online advertising platform. Google PPC marketing Ads allows businesses to display ads on Google’s search engine results and partner websites, with the unique feature of paying only when ads are clicked. As a Toronto PPC Management agency with Google Partner status, we offer comprehensive PPC management services, leveraging the precise targeting options and detailed analytics provided by Google Ads. With the flexibility to adjust campaigns in real-time, our goal is to help businesses drive traffic, increase sales, and achieve their marketing goals with fast and affordable results. Partner with Pat’s Marketing, top-rated Toronto PPC services, and maximize your online success.
How can Pay Per Click Marketing help your business?
Google Pay Per Click (PPC), also known as Google Ads, is a popular choice for online advertising for several reasons:
- Immediate Visibility: Google PPC ads can appear on Google search results and partner websites almost instantly, providing immediate visibility and business.
- Targeted Advertising: Advertisers can precisely target their audience by choosing specific keywords, demographics, locations, Ad times, and more. This ensures that ads reach the most relevant audience.
- Control Over Budget: With PPC, you set your budget, and you can adjust it at any time. This flexibility allows for cost-effective advertising and prevents overspending.
- Measurable ROI: Google Ads provides detailed analytics and conversion tracking, allowing you to measure the return on investment accurately. You can see which ads are performing well and where improvements are needed.
- Pay For Clicks or Calls: Google only charges you for clicks to your website or calls to your business. This means you only pay for relevant interactions with your business and not otherwise.
- Competitive Advantage: PPC allows your ads to appear at the top of search results, giving you an edge over competitors.
- Adaptability: You can quickly modify your ad campaigns to respond to changing market conditions, promotions, or audience behavior.
- Allows for Fair Competition: Pay Per Click (PPC) levels the playing field in online advertising, enabling smaller businesses to compete fairly with larger brands. By bidding on specific keywords and optimizing ad campaigns, smaller companies can target niche audiences effectively. This fair competition in the digital realm allows for increased brand visibility and the potential to outperform larger competitors, emphasizing the value of smart PPC advertising strategies for businesses of all sizes.
- Wide Range of Ad Formats: Google Ads supports various ad formats, including text ads, image ads, video ads, and shopping ads, providing flexibility for different marketing goals.
- Global Reach: Google is the most widely used search engine globally, making Google Ads an excellent platform for reaching a global or local audience.
Google Ad Campaign Types
Search Ads
Google Search Ads are text-based advertisements that appear at the top of Google’s search results when users enter relevant queries. Advertisers bid on specific keywords and pay only when a user clicks on their ad. This highly targeted and cost-effective advertising method can drive immediate, relevant traffic to websites, making it a vital tool for online marketing campaigns.
Local Service Ads
Local Service Ads (LSA) or Google Guaranteed is a Google Ads feature that provides businesses offering local services with a trusted badge. It showcases a green checkmark, indicating Google’s verification of the business’s legitimacy and the quality of its services. This assurance can significantly boost a business’s credibility and attract more customers seeking local services, such as plumbers, electricians, or locksmiths.
YouTube Ads
YouTube Ads are video-based advertisements that play before, during, or after YouTube videos. They offer a dynamic way to reach a vast and engaged audience, with options like skippable ads and non-skippable ads. Advertisers can target users based on various demographics and interests, making YouTube Ads an effective tool for video marketing and brand exposure.
Performance Max Ads
Performance Max Ads harness the power of AI to automatically optimize ad placement and distribution across Google’s network. Through machine learning and data analysis, they ensure your ads reach the most receptive audience, driving conversions efficiently across various Google platforms like Search, Display, and YouTube. This AI-driven approach maximizes the impact of your advertising efforts while reducing manual intervention.
Display & Remarketing Ads
Google Display Ads are visual, image-based advertisements that appear on a vast network of websites and apps referred to as Google Display Network. Remarketing Ads, on the other hand, target users who have previously visited your website, displaying tailored ads to re-engage and convert them. Together, these ad types provide a comprehensive approach to online advertising, combining brand exposure and customer re-engagement.
Shopping Ads
Google Shopping Ads are a powerful tool for e-commerce websites. They display product images, prices, and store information directly in Google search results, allowing users to compare products at a glance. This format enhances the visibility of your products and drives qualified traffic, making it an essential component of e-commerce advertising strategies.
What’s included in our PPC Management Services?
- Client & competition research to come up with a PPC strategy
- Keyword research & campaign setup (or re-setup in case of an existing account)
- Google Ads Management and/or Bing PPC campaign management from start to end
- All PPC accounts are supervised by the company owner! You directly work with the owner not a sales rep.
- Click fraud tracking & automatic blocking
- Campaign monitoring, optimization & pro-active recommendations
- Landing page changes
- Reporting once per month (Keyword, Budget, Geographical click distribution)
- Email / Phone support with monthly catch up meeting
- You have complete ownership of your Google Ads account
- Flat Management Fees not a percentage of your budget.
- Complete transparency…We place your card directly on Google so you are only billed for what you consume.
Popular PPC FAQs
How long does it take to see results from a Google Ads campaign managed by your PPC experts?
Our PPC Experts in Toronto can help you generate business relatively quickly with PPC (Pay-Per-Click) advertising, often within days or weeks. It depends on factors like campaign type, budget, keyword competition, and ad effectiveness. A well-optimized campaign with a sufficient budget can yield fast results, driving traffic and conversions to your website.
How much should I budget for PPC advertising?
PPC budgets vary widely depending on your industry, competition, and goals. Talk to our Toronto PPC Consultants who can give you the average cost per clicks for your target keywords & market and also offer advise on monthly budget.
Is PPC suitable for small businesses?
PPC can be an effective marketing channel for businesses of all sizes. We have used PPC for a wide range of small businesses and have seen succesful results & ROI.
Is Pay Per Click (PPC) costly?
PPC (Pay-Per-Click) advertising costs can vary widely. It can be costly if you compete in highly competitive industries, bid on popular keywords or bid for higher Ad positions. However, you have control over your budget and can set limits to manage costs effectively, making PPC adaptable to your financial resources and goals.
Why Do You Need To Hire A Pay Per Click Management Company?
There are many aspects involved in running a profitable Pay Per Click campaign. Factors include a conversion targeted website, choosing the right keywords, bidding strategy, budget, conversion tracking, writing an effective Ad copy, and much more.
What reporting and analytics does your pay per click agency provide?
We offer detailed reports on key metrics such as click-through rates, conversion rates, return on ad spend (ROAS), and overall campaign performance. We provide professional custom monthly reports using Google Looker studio. Using the report link, you can also get Google Ads reports for any time period dynamically.
How can I get started with your PPC services?
Getting started is easy! Contact us to schedule a consultation where we’ll discuss your goals, analyze your current advertising efforts, study your search market opportunity, and outline a customized PPC strategy for your business. We’ll guide you through each step to ensure a smooth and effective launch.
How do I know if PPC will work for my business?
PPC is ideal if you want immediate results, targeted reach, and control over your advertising spend. It’s particularly useful for businesses in competitive industries or those looking to complement organic search efforts. We can help assess your business goals and competitive landscape to determine if PPC is a good fit.
What is your process for creating and managing a PPC campaign?
Our process includes understanding your business goals, conducting thorough keyword research, designing compelling ad copy, setting up and configuring your campaigns, and continuously optimizing them based on performance data. We provide regular reports and insights to keep you informed.
What makes your PPC agency stand out from others in Toronto?
Our PPC agency has been delivering exceptional results right from the manual CPC bidding days to the latest AI powered Google Ads. With our combined 15+ years of experience, our team has great insights on what Google bidding strategies work and deliver a positive ROI. We can help you design and structure your Ads into campaigns & Adgroups, choose a bidding strategy that will work for your business and also help you systemically scale your Ads to perform consistently with a positive ROI without burning out cash. Bring our expertise to your team and make your business more successful.
Stop Wasting PPC Budget! Hire a Top Toronto PPC Service & Google Partner
If you haven’t tried Pay Per Click for your business, or have tried it yourself or have tried working with other PPC agencies in Toronto and failed, definitely reach out to us! There are many pseudo-marketers like college kid turned marketing guy or basement graphic designer turned marketing expert or even monster digital marketing companies who treat you like a number. So give Pat’s Marketing, a leading PPC company in Toronto, a call at 1-888-488-7287 and see the difference we can make for your business.
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10 Reasons to Choose Us?
15+ years of experience
Google Partner
80-90% Client Retention Rate
Get Up to $600* in Google Ad Credit
3-4 Years Avg Work Relationship
Transparent Pricing
ROI Focused Marketing (2-10x)
No Contracts
Top-rated by Clients
Flat Rate Monthly Pricing
*Ad credit subject to fulfillment from Google.
Customer Reviews
Tara O'Donoghue2023-07-05I have a website that has been constructed to my needs and wants. It's important to me that a website is functional and professional, I received this. The process was timely as I am a perfectionist but everything I asked for was granted. I am very happy with my website and also use this service for SEO
White Lace Bridal Couture2023-03-20Pat's marketing has been super AMAZING to work with! Abhi is so kind and patient and has really understood our vision when it came to our website design. He went above our expectations. I highly recommend this amazing team!
Soham B2023-02-02I highly recommend their services. They have managed to get our business to the first page of goggle organically in under 6 months.
Domenic Giambattista2022-02-15Had a great experience with Abhi and his team. Very helpful and professional. They designed our website from start to finish in a timely manner! Wonderful to work with! Highly recommend!
Bill Boom2021-02-18I have been using Pat's Marketing for years for my carpet cleaning company. Abhi Patel is very professional at designing web sites as well as SEO optimization. He has always been very responsive to any questions or changes I have made to my sites. I would highly recommend Pat's Marketing to anyone looking for a Professional Marketing company.
Rohan Sharma2021-01-18Abhi has been a great help in setting up our SEO and marketing plan on google and other platforms. I really recommend using his services including website designing.
RAJESH PATEL2019-11-14Abhi at Pat's Marketing helped me to redesign our website. Concept & design of website is excellent. We are getting lot of online inquiries from the website & also we are on top on google when searched in local area. I highly recommend Pat’s marketing for business website design and online marketing.
Shraddha Patel2019-10-05Thanks Pat's Marketing team for creative and beautiful website design. They researched various food recipe websites and came up with a targeted, attractive and delicious looking website for my recipe blog/website. They are experienced, detailed oriented and very professional. Further we hired Pat's Marketing for website SEO. They are hands down #1 Toronto SEO Consultant with up to date knowledge & technical skills. Their SEO services are very reasonably priced and effective. I highly recommend Pat's Marketing to any business looking for a website and SEO services.
Adrian Gerlak2019-09-23I've been advertising with Pat's Marketing for quite a few years now, and I can tell you that Abhi gets his job done. Thank you Abhi and keep it up.
Neha Sawhney2019-07-12Abhi has been doing my SEM for a few months now and he has been very patient with my questions (as I knew nothing about SEO/SEM) before starting the process. I’m glad that he gave me the right advice, explained the process and steps well and started generating leads within the first 2 months of starting the campaign that too with a brand new site. Highly recommended!
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