Importance of title tag & How to create a SEO friendly title tag?

Importance of title tag & How to create a SEO friendly title tag?

SEO Consultant Toronto
The title tag is an HTML element specifying the title of your web page. The clickable headlines which you see on the Google SERP are the title tag of your web page.

According to Moz, title tags are the second most important factor of a great SEO, with good content being the first. SEO is all about stitching minor things all together and seeing the major impact, and all in a positive way.

The title tag can be your make or a break factor in the SEO of your website. A great title tag can boost your SEO while a poor, or no title tag can degrade the quality of the SEO of your website.

What Makes Title Tag So Important?

What makes the title tag of your website so important? After all, it is just a title. But you need to get it clear, a title tag will be your go-to tool in inviting the attention of the searchers. The more creative, and inviting your title tag is, the more are the chances of visitors clicking the same.

The title tag you use for your website shows up in the SERP results. This directly implies the more creative & relevant Google finds your title tag, the more are the chances of your website being ranked at the top.

Along with SERP, your title tag also works as a placeholder for busy bees who have numerous tab open. This implies, your title tag is a display element of your web browser too. And, if you are a person who has a habit of keeping many tabs open like millions of users, you know the importance of placeholder. Without them, our laptops would have been a victim of our frustration at regular intervals, isn’t it?

How To Create a SEO Friendly Title Tag?

Next, when you know the importance of your title tag, how do you create it in an SEO-friendly way? What are the rules you need to follow? And are there any hacks to do so? We list some tips which you can follow to ensure a title tag that is SEO-friendly and can make the user click the same.

1. Use Keywords Optimally: Just as you can’t stuff keywords in your content, you can’ do that in your title too. In fact, you have to be more careful while using the keywords in your title. Remember, Google will first notice your title before moving further.

Don’t overuse keywords in your title at all. Be specific. Also, be wise in using those weird set of keywords such that it doesn’t disrupt the readability of the reader.

Don’t create a title that just incorporates your keyword and its variations. Using the variations of the keywords unnecessarily can attract you towards the penalty. Also, the use of your keywords largely depends on the tools & techniques you use to research correct keyword for your web page. To do it optimally, read our article on Keyword Research Techniques & Tools now.

2. Make It Easy to Understand: While creating an SEO-friendly title tag, it is necessary to remember that you are writing it for the readers. Try to keep it simple, crisp, and extremely easy for the users to read & understand.

If you use complex vocabulary and make it difficult for users to understand, they will just scroll down thinking your website is irrelevant. That’s how it goes. No one has time to wait, read & understand your title tag which is so complex.

3. Title Length: Title Length is the most vital aspect to consider while creating a title tag. Google recommends a title length of 60 characters or less. However, there are several other factors other than this recommended title length that play an important role in displaying or title fully or clipped.

Note that ALL CAPS titles naturally occupy more space and by no chance, it will be entirely visible to the searchers. Similarly, if a thing like “W” or “G” is frequently used in your title, the chances of truncated title visibility increase as these characters occupy more space.

When using required characters that can’t be compromised, try not to use ALL CAPS titles. Not only it makes the title partially visible, but also, it makes the title look bad. However, there’s no penalty for using the long titles. Don’t refrain from using them whenever required. But, with long titles too, you need to be specific, clear, & crisp.

4. Keep It Unique: If you notice some of the most successful websites, you will see their title tags are eye-catchy and extremely unique. For title tags, simplicity and uniqueness go hand-in-hand.

So, give your thinking part some exercise, try & test various titles, work on your creativity, and figure out what suits them best. Every page you incorporate into your website deserves a unique title. Avoid giving your pages a generic title. Some examples of generic titles are Home, New Page, Latest Article, Login Page, etc. Google hates pages with such titles. With these titles, Google tends to think your site is relevant and a site with duplicate content.

5. Title Relevancy: As much as uniqueness in your title is necessary, the relevancy also takes an equal amount of piece from a pie in terms of importance. If the title of your website doesn’t match the purpose of your website, you glare at the failure in terms of website rankings.

The more you keep your titles relevant, the more you earn the trust of the searchers. And, what’s the result? Increased clicks, increased ctr, and increased traffic. And to achieve this result, you must just nail one thing, a relevant title.

6. Multiple Questions, One Answer: Do you really think that your website will surely be displayed on the top page of Google for every search query close to your target keyword? No. So, how do you make this do? By improvising your title tag. To satisfy this criterion, you will require an immense amount of research, and the next level of creativity. Recognizing the search intent of a searcher might also help you out here.

Create your title in a way that it answers a maximum number of questions related to your focus keyword. Nail those limited characters such that users don’t look any further whenever they search for something close to your keyword.

This was all about Title tags. We hope, now you know all ins and outs of title tags and got clarity on how to create an SEO-friendly title tag. If you still have any doubts in your mind, or if you are looking for a trustworthy source to create some great title tags for your website along with making the SEO of your website a success, contact Pat’s Marketing, SEO Consultant in Toronto at 888-488-7287 (toll-free).