Google Pay Per Click (PPC), commonly known as Google Ads, is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results and partner websites. With PPC, advertisers pay only when their ads are clicked, making it a cost-effective way to reach a targeted audience. Google Ads provides precise targeting options, detailed analytics, and the flexibility to adjust campaigns in real-time, making it a valuable tool for businesses looking to drive traffic, increase sales, and achieve their marketing goals. As an experienced Toronto PPC Management agency with Google Partner status, we provide Pay Per Click (PPC) management services to clients to GET FAST & AFFORDABLE RESULTS.
How can Pay Per Click help your business?
Google Pay Per Click (PPC), also known as Google Ads, is a popular choice for online advertising for several reasons:
- Immediate Visibility: PPC ads can appear on Google search results and partner websites almost instantly, providing immediate visibility and business.
- Targeted Advertising: Advertisers can precisely target their audience by choosing specific keywords, demographics, locations, Ad times, and more. This ensures that ads reach the most relevant audience.
- Control Over Budget: With PPC, you set your budget, and you can adjust it at any time. This flexibility allows for cost-effective advertising and prevents overspending.
- Measurable ROI: Google Ads provides detailed analytics and conversion tracking, allowing you to measure the return on investment accurately. You can see which ads are performing well and where improvements are needed.
- Pay For Clicks or Calls: Google only charges you for clicks to your website or calls to your business. This means you only pay for relevant interactions with your business and not otherwise.
- Competitive Advantage: PPC allows your ads to appear at the top of search results, giving you an edge over competitors.
- Adaptability: You can quickly modify your ad campaigns to respond to changing market conditions, promotions, or audience behavior.
- Allows for Fair Competition: Pay Per Click (PPC) levels the playing field in online advertising, enabling smaller businesses to compete fairly with larger brands. By bidding on specific keywords and optimizing ad campaigns, smaller companies can target niche audiences effectively. This fair competition in the digital realm allows for increased brand visibility and the potential to outperform larger competitors, emphasizing the value of smart PPC strategies for businesses of all sizes.
- Wide Range of Ad Formats: Google Ads supports various ad formats, including text ads, image ads, video ads, and shopping ads, providing flexibility for different marketing goals.
- Global Reach: Google is the most widely used search engine globally, making Google Ads an excellent platform for reaching a global or local audience.
Google Ad Campaign Types
Search Ads
Google Search Ads are text-based advertisements that appear at the top of Google’s search results when users enter relevant queries. Advertisers bid on specific keywords and pay only when a user clicks on their ad. This highly targeted and cost-effective advertising method can drive immediate, relevant traffic to websites, making it a vital tool for online marketing campaigns.
Local Service Ads
Local Service Ads (LSA) or Google Guaranteed is a Google Ads feature that provides businesses offering local services with a trusted badge. It showcases a green checkmark, indicating Google’s verification of the business’s legitimacy and the quality of its services. This assurance can significantly boost a business’s credibility and attract more customers seeking local services, such as plumbers, electricians, or locksmiths.
YouTube Ads
YouTube Ads are video-based advertisements that play before, during, or after YouTube videos. They offer a dynamic way to reach a vast and engaged audience, with options like skippable ads and non-skippable ads. Advertisers can target users based on various demographics and interests, making YouTube Ads an effective tool for video marketing and brand exposure.
Performance Max Ads
Performance Max Ads harness the power of AI to automatically optimize ad placement and distribution across Google’s network. Through machine learning and data analysis, they ensure your ads reach the most receptive audience, driving conversions efficiently across various Google platforms like Search, Display, and YouTube. This AI-driven approach maximizes the impact of your advertising efforts while reducing manual intervention.
Display & Remarketing Ads
Google Display Ads are visual, image-based advertisements that appear on a vast network of websites and apps referred to as Google Display Network. Remarketing Ads, on the other hand, target users who have previously visited your website, displaying tailored ads to re-engage and convert them. Together, these ad types provide a comprehensive approach to online advertising, combining brand exposure and customer re-engagement.
Shopping Ads
Google Shopping Ads are a powerful tool for e-commerce websites. They display product images, prices, and store information directly in Google search results, allowing users to compare products at a glance. This format enhances the visibility of your products and drives qualified traffic, making it an essential component of e-commerce advertising strategies.
What’s included in PPC Management?
- Client & competition research to come up with a PPC strategy
- Keyword research & campaign setup (or re-setup in case of an existing account)
- Google Ads Management and/or Bing PPC campaign management from start to end
- All PPC accounts are supervised by the company owner! You directly work with the owner not a sales rep.
- Click fraud tracking & automatic blocking
- Campaign monitoring, optimization & pro-active recommendations
- Landing page changes
- Reporting once per month (Keyword, Budget, Geographical click distribution)
- Email / Phone support with monthly catch up meeting
- You have complete ownership of your Google Ads account
- Flat Management Fees not a percentage of your budget.
- Complete transparency…We place your card directly on Google so you are only billed for what you consume.
Popular PPC FAQs
How fast can I generate business with PPC advertising?
You can generate business relatively quickly with PPC (Pay-Per-Click) advertising, often within days or weeks. It depends on factors like campaign type, budget, keyword competition, and ad effectiveness. A well-optimized campaign with a sufficient budget can yield fast results, driving traffic and conversions to your website.
How much should I budget for PPC advertising?
PPC budgets vary widely depending on your industry, competition, and goals. Talk to our PPC Consultants who can give you the average cost per clicks for your target keywords & market and also offer advise on monthly budget.
Is PPC suitable for small businesses?
PPC can be an effective marketing channel for businesses of all sizes. We have used PPC for a wide range of small businesses and have seen succesful results & ROI.
Is Pay Per Click (PPC) costly?
PPC (Pay-Per-Click) advertising costs can vary widely. It can be costly if you compete in highly competitive industries, bid on popular keywords or bid for higher Ad positions. However, you have control over your budget and can set limits to manage costs effectively, making PPC adaptable to your financial resources and goals.
Why Do You Need To Hire A Pay Per Click Management Company?
There are many aspects involved in running a profitable Pay Per Click campaign. Factors include a conversion targeted website, choosing the right keywords, bidding strategy, budget, conversion tracking, writing an effective Ad copy, and much more.
Hiring a Pay-Per-Click (PPC) management company is beneficial because they have expertise in optimizing PPC campaigns for better results. They can save you time, improve ROI, and provide data-driven insights for effective ad campaigns, allowing you to focus on other aspects of your business while maximizing your PPC investment.
If you haven’t tried Pay Per Click for your business, or have tried it yourself or have tried working with other PPC agencies and failed, definitely reach out to us! There are many pseudo-marketers like college kid turned marketing guy or basement graphic designer turned marketing expert or even monster digital marketing companies who treat you like a number. So give Pat’s Marketing a call – 1-888-488-7287 and see the difference we can make for your business.
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10 Reasons to Choose Us?
15+ years of experience
Google Partner
80-90% Client Retention Rate
Get Up to $600* in Google Ad Credit
3-4 Years Avg Work Relationship
Transparent Pricing
ROI Focused Marketing (2-10x)
No Contracts
Top-rated by Clients
Flat Rate Monthly Pricing
*Ad credit subject to fulfillment from Google.
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