It’s a no-brainer that high-quality content will make your website rank at the top. You might have so much to offer to your customers, and it’s a great thing indeed.
But, how do you organize a bunch of content? How do you ensure that the content you are providing reaches your audience in an organized, and efficient form? This is where Pillar Pages come into the picture.
What are Pillar Pages?
So, first, let’s get clear about what a Pillar Page is? Pillar Page is a base that holds a major portion of your website’s content.
Let’s assume that one portion of your website deals with SEO, another one about Content Writing, one portion for Google Ads, and one PPC.
You might notice that each of these categories is a sub-part of Digital Marketing, which makes it possible to narrow down them further on.
But, you want to deliver each of these content pieces in a very organized way to your audience. This is where Pillar Pages help you out. Pillar Page will unite each of these categories.
You can create separate pillar pages for each of these categories and then start creating the cluster content.
Now, what does the cluster content mean? Cluster Content is the content that you will write on the topics related to Pillar Pages.
Let’s assume you created a Pillar Page for SEO. Then, you prepared a Cluster Content “Top five tips to improve SEO”. Now, you will link this blog back to the Pillar Page and thus increase traffic on the same.
Also, you can give a link to your Cluster Content on your Pillar Page. It works both ways.
The Length of Pillar Pages
Usually, the Pillar Pages are detailed and have quite a large word count as compared to normal blogs. You can compare the word count of the Pillar Pages with the word count of an e-book.
Yes, Pillar Pages do demand your time and efforts, but with the results these pages deliver to your SEO, they are worth your investment.
How are Pillar Pages Important for your Website?
So, what makes the pillar pages important for your website? Firstly, Pillar Pages definitely make it easy for your audience to reach out to your blog posts.
As mentioned, Pillar Page ensures that your content reaches your audience in an organized way which gives your audience a strong reason to love your website.
Next, Pillar Pages also help your website pages to rank better. When a large number of articles you write links to Pillar Pages, it creates a strong positive impression on Google about them.
And, it goes without saying that when Google loves your website page, it will definitely rank your website page better.
To summarize, Pillar Pages improves the overall SEO of your website by organizing every piece of your content, and also getting links from your cluster content.
How to Create Pillar Pages?
Next, how do you create pillar pages on your website? We list the steps to create them below. Check them out.
1) Begin with Deciding the Topics: The first step of creating a Pillar Page is deciding the page topics which you wish to get ranked.
When you decide on the pillar page topics, ensure that you select the topic which you can talk about in a detailed manner. As mentioned, the word count of the pillar pages usually matches the word count of the e-book.
Thus, decide the topic on which you can give briefs and can write anything up to 5000 to 6000 words.
You can use various social media platforms to research what’s the talk of the town right now and on which topic can you write in a detailed manner?
You can also use various tools like Ubersuggest, Ahrefs, or SEMrush to get topic ideas and begin creating the Pillar Pages.
Also, ensure that the Pillar Page topic you select matches your interest and passion. Remember, you will have to work extensively once you figure out the niche. If it doesn’t match your interest & passion, you will get burned out and might leave it midway.
2) Decide the Keywords: This is the next important step of crafting your pillar page strategy. Deciding the keywords for your pillar page is another important and critical part of your pillar page strategy.
You can use various tools to research your keywords. As for every blog, focus on the keywords with more search volume, and less competition.
Also, never ignore the LSI keywords for your Pillar Pages. The importance of LSI keywords in your blog cannot be stretched enough.
The more LSI and the more keyword phrases you use in your Pillar Pages, the more topic you will have in the future to write for your cluster content. If you are a Digital Marketer, you probably are aware of keyword research.
But for Pillar Pages, you will require more keywords as compared to a normal blog post.
3) Start Creating a Pillar Page: If you are done with your keyword research, now is the time to start creating a pillar page. Firstly, start with a compelling introduction.
Ensure that the introduction you write summarizes your blog. For instance, if you are preparing a report on Digital Marketing, give a brief idea about what Digital Marketing is and what you are going to cover in the Pillar Page.
Then, start writing content. We advise you to write content in chapter form. Each chapter can consist of anything between 2000 to 3000 words. The longer your Pillar Pages are, the better will be your chances to get backlinks to your Pillar Pages.
Remember, Pillar Page will incorporate every aspect in a detailed manner, and it will work as a base to various cluster content pieces, thus ensure that the content in the Pillar Page is easy to scan and read.
Also, don’t hesitate to link to several relevant pages. Then, use a compelling Call to Action (CTA) to persuade uses to take further actions.
To summarize, the Pillar Page you create must be long, easily readable, and using a maximum number of links.
That’s all about Pillar Pages. People often get confused about the Pillar Pages, as terms like “Cluster Content” are a bit confusing. Eventually, they prefer not diving into them which snatches away a golden backlink earning opportunity from them.
Thus, if you were thinking about creating Pillar Pages, but wasn’t aware of the start, this article might have buried down all your ghosts.
As mentioned, Pillar Pages help immensely in SEO. But, hiring SEO professionals to ensure a top-notch SEO along with creating the Pillar Pages is always ideal to ensure the superiority of your online presence. And if you are seeking them, Pat’s Marketing, a prominent SEO Company in Toronto is your destination. To connect with our team, call us at 888-488-7287 (toll-free).
